Sunday, 14 August 2011

Debenhams’ Lingerie Boss designs ‘Triple Boost’ range

Debenhams launches the ultimate cleavage bra, aiming to boost women’s assets and give the biggest cleavage boost on the high street.


Women will be rushing to get their hands on the new Triple Boost Bra which is a short-cut to a bigger, better cleavage. Debenhams is predicting the bra will be an instant hit when it goes in store.


Sharon Webb, Debenhams Head of Lingeries Buying and Design commented: "More and more women are searching for a quick fix, low cost way to boost their assets and change their shape.


"We are constantly seeing a demand for new and innovative solutions lingerie, and the market has shown that people are wanting to enhance their bust, but without the weight, cost (or pain!) of surgery."


The bra works using clever cleavage technology. Three separate foam pads in varying densities are pushed in different directions, resulting in a maximum impact cleavage and shape. There are three different sections in the cup to create the effect.

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